OUR SERVICES

Holistic Marketing, Delivered at the Right Level for Your Practice

Marketing doesn’t fail because practices don’t try hard enough.
It fails because only one piece of the system was put in place.

Patients don’t make decisions after a single post, ad, or Google search.
They decide after multiple touchpoints build trust, clarity, and confidence over time.

At 784BC, we take a holistic, multi-touchpoint approach to healthcare and wellness marketing — and we deliver it differently depending on where your practice is today.

Not every practice needs the same level of execution or leadership.
What does stay the same is the system.

Every service we offer is built on the same foundation:

01

Holistic marketing (social, search, web, follow-up, attribution)

02

Patient-centered decision journeys

03

HIPAA-safe systems and tracking

04

Long-term growth over short-term hype

What changes is our role in your business.

Some practices need leadership.
Some need partnership.
Some need access and structure.

That’s why our services are broken into two primary paths:

Strategic Fractional Marketing Services for Medical Practices

Senior-Level Marketing Support & Direction At A Fraction of the Cost.

This service is for established or growth-oriented practices.

Fractional Marketing Leadership is designed for practices that don’t need more vendors or more tactics — they need direction, prioritization, and accountability.

Instead of hiring a full-time marketing director (salary, benefits, taxes, overhead), you gain an experienced marketing leader embedded into your business at a fraction of the cost.

This service is holistic by default.

  • What This Looks Like

    • Ownership of your holistic marketing roadmap

    • Channel prioritization and sequencing

    • Patient journey and conversion analysis

    • Messaging and content direction

    • Email and SMS lifecycle strategy

    • Attribution and insights using HighLevel (HIPAA-safe configuration)

    • Oversight of execution (internal teams or external vendors)

    • Executive-level reporting and recommendations

    We don’t just advise from the outside — we help lead marketing decisions so execution is aligned, intentional, and effective.

    You keep marketing moving.
    We make sure it’s moving in the right direction.

Integrated by Design
Every initiative under Fractional Marketing Leadership is built to work together, not in isolation.

We don’t approach marketing as a collection of channels or tactics. We approach it as a connected system that mirrors how patients actually make decisions — across search, social, web presence, follow-up, and trust signals over time.

Strategy, messaging, attribution, and execution are aligned under one clear direction, ensuring:

  • each channel reinforces the others

  • patient touchpoints build confidence instead of confusion

  • decisions are made with long-term growth in mind, not short-term noise

Our role is to ensure nothing operates in a silo — and that every marketing effort supports the broader goals of your practice.

Apply for Fractional Marketing Leadership

This service is for startups, solo providers, and small clinics

Not every practice has the budget, team, or infrastructure for fractional leadership — and that shouldn’t prevent them from doing marketing the right way.

This service is designed to give smaller practices access to a complete holistic marketing system, delivered at a pace and price that’s realistic and sustainable.

Holistic Marketing for Startups & Small Practices

Responsible Marketing for Practices Building Their Foundation

  • What This Includes

    • Holistic marketing roadmap

    • Social media and content strategy

    • Local SEO foundations

    • Website clarity and on-page optimization

    • Email and SMS nurture setup

    • Call tracking and attribution

    • Clear reporting focused on understanding, not overwhelm

    Rather than spreading efforts thin, we focus on one core service at a time, build trust, and create momentum before expanding.

Integrated by Design
Even at the foundational level, marketing works best when it’s connected.

Rather than offering isolated services, we design each element — content, visibility, messaging, follow-up, and tracking — to support the full patient journey, not just one moment in time.

This integrated approach allows growing practices to:

  • build trust before asking for action

  • create consistency across every patient touchpoint

  • establish systems that support long-term progress, not quick fixes

By focusing on alignment from the start, we help small practices avoid the fragmented marketing efforts that often lead to frustration, wasted spend, and stalled growth.

See if You Qualify for Holistic Marketing Support

OUR PROCESS

We believe the best partnerships begin with clarity. Our process is designed to feel structured, collaborative, and aligned with how you make decisions—no guesswork, no rushed execution.

1. DISCOVERY & ALIGNMENT

Every partnership begins with a complimentary discovery conversation.

This is your opportunity to share your practice’s goals, challenges, and vision for growth. We’ll take time to understand your current marketing efforts, patient landscape, and areas of opportunity. If there’s alignment, we’ll outline how our approach can support your practice with intention and clarity.

This step ensures we’re the right partner—before any commitments are made.

2. ONBOARDING

Once approved, we move into onboarding, the foundation of our collaboration.

You’ll receive a welcome packet, agreement, and access to your personalized client portal. From there, we gather brand assets, logins, and key information needed to ensure a smooth and organized start. This phase sets expectations, establishes communication rhythms, and creates the structure needed for a strong partnership.

Thoughtful onboarding leads to seamless execution.

3. PLANNING

This is where direction takes shape.

We conduct in-depth research, assess your digital presence, and analyze patient behavior to build a strategy aligned with your goals—whether that’s increasing visibility, strengthening patient trust, or supporting long-term growth. You’ll review and approve a clear strategic roadmap before anything moves forward.

No execution without intention.

4. EXECUTION

With strategy approved, our team brings it to life.

We manage implementation across content, visibility, and performance—while continuously monitoring and refining based on insight. You’ll receive regular updates and reporting designed to provide clarity, not confusion, so you always understand how your marketing is supporting growth.

Execution is ongoing, adaptive, and guided by data.

REQUEST A STRATEGY CALL

FREQUENTLY ASKED QUESTIONS

  • Holistic marketing is a multi-touchpoint approach that connects social media, search visibility, website experience, follow-up systems, and attribution into one cohesive strategy. Instead of running isolated tactics, holistic marketing supports the full patient journey—from discovery and trust-building to decision-making and retention.

  • Fractional marketing leadership provides senior-level marketing strategy and direction without hiring a full-time marketing director. Rather than focusing on execution alone, fractional marketing helps practices prioritize channels, align messaging, interpret performance, and guide long-term growth decisions.

  • Traditional agencies often focus on fulfilling specific services like social media or SEO. Fractional marketing leadership focuses on strategy, prioritization, and oversight—ensuring every marketing effort works together toward the same goals. With 784BC’s Fractional Marketing Services, execution still occurs, alongside leadership and alignment.

  • Fractional marketing is best suited for established or growth-ready practices that already have some systems or execution in place. Smaller or early-stage practices typically benefit more from a foundational, holistic marketing approach before transitioning into fractional leadership.

  • Holistic marketing for small practices typically includes content strategy, social media support, local SEO foundations, website optimization, email and SMS nurture systems, and HIPAA-safe attribution. The focus is on building trust, clarity, and momentum—one core service at a time.

  • Healthcare decisions rarely happen overnight. Most practices begin to see meaningful momentum within 3–6 months, with stronger conversion and attribution insights developing over time. Sustainable growth comes from consistency, trust-building, and connected systems—not short-term tactics.

  • We use HIPAA-safe configurations within platforms to track lead sources, calls, inquiries, and conversion patterns without accessing protected health information (PHI). This allows us to measure what’s working while maintaining patient privacy.

  • We start by evaluating your current systems, capacity, goals, and timeline. From there, we recommend either Fractional Marketing Leadership or Holistic Marketing for Startups & Small Practices—based on what will support sustainable growth, not just short-term activity.

  • Both! Whether you’re just launching or expanding your existing brand, we’ll tailor a strategy that meets you where you are — from logo design and website setup to full-scale digital campaigns.

  • Yes! We love working with solo physicians and groups. Personal branding is extremely important for providers that want to stand out in saturated markets!