OUR SERVICES

Fractional Marketing for Health & Wellness Practices

Marketing support designed for physicians who want thoughtful strategy without building an internal marketing department.

How we support our Partners

Marketing Strategy & Practice Positioning

Our approach focuses on defining your practice’s position within your market, clarifying how services are communicated to patients, and building a marketing roadmap that supports sustainable growth. When strategy is clear, every marketing effort—from your website to patient education—works together to strengthen trust and visibility.

Practice Growth & Fractional Marketing Leadership

Our role is to guide marketing strategy, align marketing efforts with practice goals, and ensure each initiative supports sustainable growth. This approach allows practices to benefit from experienced marketing leadership without building a full in-house marketing department.

Patient-Centered Messaging & Brand Communication

This includes refining brand communication, service descriptions, and educational messaging across digital platforms. By focusing on compassionate and accessible communication, healthcare practices can build stronger patient relationships and ensure their marketing reflects the quality of care they provide.

Digital Presence & Patient Visibility

Our work focuses on improving website strategy, local search visibility, online reputation, and digital marketing alignment. By strengthening these foundational elements, practices can improve patient discoverability, increase credibility online, and create a digital experience that supports informed healthcare decisions.

APPLY FOR FRACTIONAL MARKETING SUPPORT

Not Sure Which Approach Is Right for Your Practice?

Fractional Marketing Services for Growing Medical Practices

This service is for established or growth-oriented practices.

Fractional Marketing Leadership is designed for practices that need direction, prioritization, and accountability.

Instead of hiring a full-time marketing director or CMO (salary, benefits, taxes, overhead), you gain an experienced marketing leader embedded into your business at a fraction of the cost.

  • Fractional marketing support provides strategic leadership across your entire marketing ecosystem. Rather than focusing on individual tactics, we guide the overall direction of your marketing efforts and ensure every initiative supports your practice’s long-term growth.

    This typically includes:

    • Development of a holistic marketing roadmap
    • Channel prioritization and sequencing
    • Messaging and patient communication strategy
    • Patient journey and conversion planning
    • Email and SMS lifecycle strategy
    • Marketing attribution and performance tracking
    • Oversight of marketing execution and vendor coordination
    • Executive-level reporting and strategic recommendations

    Our role is to ensure every marketing decision is aligned, intentional, and focused on sustainable practice growth.

  • Fractional marketing leadership is designed for established and scaling practices that require strategic marketing direction at a leadership level.

    This service is typically the best fit for practices that:

    • Are scaling operations or expanding services
    • Operate multiple clinic locations or are planning additional locations
    • Have existing marketing efforts but need strategic leadership and coordination
    • Want executive-level marketing oversight without hiring a full-time CMO
    • Need alignment across multiple marketing channels, vendors, or internal teams

    Fractional marketing partnerships are best suited for practices that are ready for structured growth and long-term marketing leadership.

Holistic Marketing for Startups & Small Practices

This service is for startups, solo providers, and small clinics.

Not every practice has the budget, team, or infrastructure for fractional leadership, and that shouldn’t prevent them from doing marketing the right way.

This service is designed to give smaller practices access to a complete holistic marketing system, delivered at a pace and price that’s realistic and sustainable.

  • Holistic marketing for startups and small practices focuses on building the foundational systems needed for long-term growth.

    Rather than spreading efforts across too many channels, we focus on building a connected marketing foundation that supports patient discovery and trust.

    This typically includes:

    • Development of a foundational marketing roadmap
    • Social media and content strategy
    • Local SEO and digital visibility improvements
    • Website clarity and on-page optimization
    • Email and SMS communication setup
    • Call tracking and attribution systems
    • Clear reporting designed to provide meaningful insights

    Our approach prioritizes clarity and momentum, helping small practices build marketing systems that grow with them.

  • Holistic marketing support is designed for early-stage practices building their marketing foundation.

    This service is typically the best fit for:

    • Solo practitioners launching or growing their first clinic
    • Single-location practices establishing their presence in the community
    • Providers who are building their patient base and local visibility
    • Practices that need guidance on where to focus their marketing efforts first
    • Clinics that want to build strong marketing systems before scaling

    This approach helps smaller practices develop clear, sustainable marketing foundations before expanding their operations.

APPLY TO PARTNER WITH 784BC

OUR PROCESS

We believe the best partnerships begin with clarity. Our process is designed to feel structured, collaborative, and aligned with how you make decisions, no guesswork, no rushed execution.

1. DISCOVERY & ALIGNMENT

Every partnership begins with a complimentary discovery conversation.

This is your opportunity to share your practice’s goals, challenges, and vision for growth. We’ll take time to understand your current marketing efforts, patient landscape, and areas of opportunity. If there’s alignment, we’ll outline how our approach can support your practice with intention and clarity.

This step ensures we’re the right partner—before any commitments are made.

2. ONBOARDING

Once approved, we move into onboarding, the foundation of our collaboration.

You’ll receive a welcome packet, agreement, and access to your personalized client portal. From there, we gather brand assets, logins, and key information needed to ensure a smooth and organized start. This phase sets expectations, establishes communication rhythms, and creates the structure needed for a strong partnership.

Thoughtful onboarding leads to seamless execution.

3. PLANNING

This is where direction takes shape.

We conduct in-depth research, assess your digital presence, and analyze patient behavior to build a strategy aligned with your goals—whether that’s increasing visibility, strengthening patient trust, or supporting long-term growth. You’ll review and approve a clear strategic roadmap before anything moves forward.

No execution without intention.

4. EXECUTION

With strategy approved, our team brings it to life.

We manage implementation across content, visibility, and performance—while continuously monitoring and refining based on insight. You’ll receive regular updates and reporting designed to provide clarity, not confusion, so you always understand how your marketing is supporting growth.

Execution is ongoing, adaptive, and guided by data.

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Frequently asked Questions 

  • Holistic marketing is a multi-touchpoint approach that connects social media, search visibility, website experience, follow-up systems, and attribution into one cohesive strategy. Instead of running isolated tactics, holistic marketing supports the full patient journey—from discovery and trust-building to decision-making and retention.

  • Fractional marketing leadership provides senior-level marketing strategy and direction without hiring a full-time marketing director. Rather than focusing on execution alone, fractional marketing helps practices prioritize channels, align messaging, interpret performance, and guide long-term growth decisions.

  • Traditional agencies often focus on fulfilling specific services like social media or SEO. Fractional marketing leadership focuses on strategy, prioritization, and oversight—ensuring every marketing effort works together toward the same goals. With 784BC’s Fractional Marketing Services, execution still occurs, alongside leadership and alignment.

  • Fractional marketing is best suited for established or growth-ready practices that already have some systems or execution in place. Smaller or early-stage practices typically benefit more from a foundational, holistic marketing approach before transitioning into fractional leadership.

  • Holistic marketing for small practices typically includes content strategy, social media support, local SEO foundations, website optimization, email and SMS nurture systems, and HIPAA-safe attribution. The focus is on building trust, clarity, and momentum—one core service at a time.

  • Healthcare decisions rarely happen overnight. Most practices begin to see meaningful momentum within 3–6 months, with stronger conversion and attribution insights developing over time. Sustainable growth comes from consistency, trust-building, and connected systems—not short-term tactics.

  • We use HIPAA-safe configurations within platforms to track lead sources, calls, inquiries, and conversion patterns without accessing protected health information (PHI). This allows us to measure what’s working while maintaining patient privacy.

  • We start by evaluating your current systems, capacity, goals, and timeline. From there, we recommend either Fractional Marketing Leadership or Holistic Marketing for Startups & Small Practices—based on what will support sustainable growth, not just short-term activity.

  • Both! Whether you’re just launching or expanding your existing brand, we’ll tailor a strategy that meets you where you are — from logo design and website setup to full-scale digital campaigns.

  • Yes! We love working with solo physicians and groups. Personal branding is extremely important for providers that want to stand out in saturated markets!